MCOM 4003 - Mackenzy Turner

Fast Food Fabrication Often, the word plagiarism is the monster under the bed for high school and college students. A simple mistake that reads as plagiarism can be career-ending and is heavily feared in the academic universe. However, plagiarism isn’t only found within textbooks and essays; we also see it in everyday life, especially in the world of advertisements. Today we will explore this side of the plagiarism universe and peek at the monsters under the bed. Upon taking a deep dive into the world of Google, I stumbled upon the great McDonald’s plagiarism scandal of 2015 . McDonald’s was introducing its newest double cheeseburger combo meal and rolled out an extremely familiar ad. Writer, David Sikorski , was photographed in a comedic shoot, taking engagement photos with a burrito. This shoot was viral online around July of 2015, and McDonald’s strikingly similar campaign was displayed just a month later. While you may believe there’s no way they could have

But Wait... There's More! Americans sit on their coaches each night, flipping through the television guide, watching mindless television. Every once and a while, a commercial will pop up with the next must-have product that, if you call within the hour, you can get fifteen for the price of one. These products are found to make your life easier, and everyone seems to think they need it at that very moment. Each product has been manufactured and marketed as the next must-have. Did you know that there is a checklist a product must meet in order to fall into the as seen on television product? Well, there is! The criteria the products must meet are relatively weak. In fact, the product doesn't even have to be ready; there just has to be a prototype that is close enough. As consumers, we are literally buying a product that is not even ready yet! While we see these ads on television, we also see a section for these products in our local supermarkets. Towards the front o

Drama at the Checkout I remember walking through the book section of the supermarket solely on the hunt for the most colorful and outrageous looking tabloid on display. At the time, Tiger Beat and Seventeen captured my little pre-teen heart with their headlines. Articles about if Justin Bieber found the one or what the hot style of summer was, had me hooked. I would beg and beg my mom to put it in the cart and spend hours at home, finding out if I was team Jacob or team Edward. My parents have even fallen subject to it as well. I know my mom has grabbed a couple of those magazines that display, “HOW TO DROP TEN POUNDS IN TWO HOURS.” While it may seem like supermarket tabloids such as People Magazine or Us Weekly are just a load of garbage, they are indeed a marketing masterpiece. Very few women can ignore the sexiest man alive issue of People Magazine , or Celebrity Drama plastered on the cover of US Weekly. Don’t count men out either; you’ll see them flipping through the pa